Baxter Style Guide

Skills: Art & Creative Direction
Client: Baxter
Type: Branding
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The digital style guide we created for Baxter was a critical roadmap used to help bring the brand’s corporate website to a more contemporary and forward-looking place. We worked closely with partner agencies to establish a consistent color palette, a clear visual language with simple iconography, a slick long-scrolling design, and an elegant interface that allows them to bring more patient stories to the surface. The guide will help to preserve consistency and uniformity across all digital elements and branded communications moving forward.