Biogen
Brand Guide

Skills: Art & Creative Direction
Client: Biogen
Type: Brand Guide
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This is the brand style guide we developed for Biogen. It all started with the newly designed logo, which informed everything else we created—both online and off. From the digital elements incorporated into the new corporate website, to the brand’s tone of voice, photography style, typography, color palette and more. The guide ensures consistent treatment of all Biogen branded communications, from the smallest interactive button to a massive OOH installation.